Product Microsite

Supporting the launch of an expense reporting app

SpringAhead build accounting software for small and mid-size businesses. Tallie is their innovative expense reporting app that lets you capture expenses on the go. Just snap a photo of your receipt and it’s automatically scanned, tagged, and uploaded, ready to be submitted for reimbursement.

To support the product launch, SpringAhead needed a website that would communicate the experience of using the new app. While the app was still in development, we helped refine the product messaging, developed concepts and content strategy for the website, and designed information graphics to help explain the features.

  • Art Direction
  • Content Strategy
  • Information Architecture
  • Information Design
  • Web Design

Communicating the benefits

From our competitive review, we knew the features and functions that differentiated Tallie. We worked with SpringAhead to clarify and define these features from the customer’s perspective.

The results were captured as detailed wireframes which included initial messaging and copy. As part of the visual design process, we developed diagrams and icons to further explain the features.